How Should Marketing Agencies Manage Client Passwords and Credentials?
Marketing agencies manage dozens or even hundreds of client logins across social media, advertising, analytics, websites, email, and marketing tools. Here is a practical way to organize client passwords without relying on WhatsApp messages, spreadsheets, or employee memory.
Marketing agencies should manage client passwords in a centralized password manager organized by client. Each client should have a separate vault containing their social media, advertising, website, analytics, email, and other credentials. Access should be limited to the team members working on that account, logged for accountability, and removed immediately when employees or freelancers leave.
Why is password management difficult for marketing agencies? A normal company might manage credentials for its own tools. A marketing agency manages credentials for everyone else's...